Paid Media Aligned To Generate Actual Customers
Customer-Led Paid Media Solutions
Paid Media Strategies That Drive Customers, Not Just Conversions
Paid Media
Paid Media
Paid Media
has changed.
Paid Media has evolved beyond the average PPC campaign blindly chasing legacy metrics.
Gated assets and MQLs are relics of a bygone era. For SaaS companies, this ‘middle of the funnel’ is the dead zone, and does not drive ROI.
Customer-Led Paid Media leverages first-party data for targeted brand awareness (TOF) and high-conversion direct response campaigns (BOF) - across Paid Search, Social Media, Programmatic advertising, and Review Sites and Directories.
Customer-Led Paid Media changes the paradigm of how we connect and convert. It’s more than an ad, it’s a first impression - and first impressions matter. Highly relevant, personalized ads at first-touch lead to stronger conversions.
This is easier said than done. A deep level of Customer intelligence is required, across first party data, TAM segmentation, personas, and customer voice. But the results are worth it.
Customer-Led Paid Media leverages first-party data for targeted brand awareness (TOF) and high-conversion direct response campaigns (BOF) - across Paid Search, Social Media, Programmatic advertising, and Review Sites and Directories.
Customer-Led Paid Media changes the paradigm of how we connect and convert. It’s more than an ad, it’s a first impression - and first impressions matter. Highly relevant, personalized ads at first-touch lead to stronger conversions.
This is easier said than done. A deep level of Customer intelligence is required, across first party data, TAM segmentation, personas, and customer voice. But the results are worth it.
Old Paid Media Thinking vs.
Customer-Led Paid Media
Customer-Led Paid Media places the customer at the center of our campaigns, driving qualified brand awareness and sales actions like SQLs, demos, and trials.
1
MQL targeting using 3rd Party Data
SQL targeting using 1st Party Data & TAM
2
Gate assets mid funnel to capture MQLs
Delete "middle-of-funnel" and capture SQLs directly
3
Ad creative & messaging based on trends and assumptions
Ad creative & messaging based on Customer voice, needs, & JTBD
4
Spend entire ad budgets and hope for the best
Financial modeling and reporting to validate success
5
Ads driven to generic landing pages
Ads driven to custom landing pages, optimized for conversionThe Principles of
Customer-Led Paid Media
![Form-CTA-background1-2](png/form-cta-background1-4.png)
Paid Media That Drives Customers
Customer-Led Paid Media creates better customer experiences and aligns your
paid campaigns with your product and marketing strategy to drive real customer growth.